"As campaign manager for John Thune for U.S. Senate in 2004, our success in driving home a clear message was greatly enhanced by our newspaper ads. South Dakotans are very well informed voters who are loyal newspaper readers and our ads were an effective way to reach these voters. The South Dakota Newspaper Association has a convenient and reliable process to get ads placed in a timely and professional manner."

-- Dick Wadhams, Campaign Manager for John Thune for U.S. Senate-2004

"'We've learned in previous campaigns, the people who read newspapers, vote in elections. That's why we've found the best way to reach voters with our campaign message is through the use of South Dakota newspapers."

-- Mike Rounds, South Dakota Governor

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"Anybody who thinks that people don't read newspapers anymore doesn't live in a small town."

-- Steve Boyda, Campaign Manager for Rep. Nancy Boyda (D-KS)